Challenges in the development of the wine industry: an exploratory study

Sanja Jelic Milkovic, Krunoslav Zmaic and Tihana Sudaric
University of Josip Juraj Strossmayer in Osijek, Faculty of Agrobiotechnical Sciences Osijek, 31 000 Osijek, Republic of Croatia


Milkovic, S. J., Zmaic, K. & Sudaric, T. (2021). Challenges in the development of the wine industry: an exploratory study. Bulg. J. Agric. Sci., 27 (2), 271–278

The objective of this paper is to investigate and identify the structure of winemakers in Eastern Croatia and the problems and obstacles they face in their business. Survey was the method used to collect the data, and survey questionnaire was used as the instrument. The survey was performed on a sample of n=30 winemakers from five Eastern Croatian counties (Osijek-Baranja, Vukovar-Srijem, Virovitica-Podravina, Požega-Slavonija and Brod-Posavina Counties). Survey results pinpoint institutional factors, expensive production inputs, and insufficient oenological support and expertise as the obstacles winemakers face in further development of this industry. Survey results can be used as a framework for future research of this type and as the basis for the development of future measures and policies concerning wine production. 

Keywords: viticulture and viniculture production; winemakers; winemaker problems
Abbreviations: PAAFRD (The Paying Agency for Agriculture, Fisheries and Rural Development); COM (Common organisation of the market); one-way ANOVA (one-way analysis of variance); N (total number of respondents); M (arithmetic mean); SD (standard deviation)

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