The Wine Sector in Turkey: Survey on 42 Wineries

S. G. GUMUS1 and A. H. GUMUS2
1 University of Ege, Ege University Faculty of Agriculture Department of Agricultural Economics Izmir, Turkey
2 Tobacco, Tobacco Products and Alcoholic Beverages Market Regulatory Authority, Ankara, Turkey

Abstract

GUMUS, Sevtap Guler and Ahmet Hamdi GUMUS, 2008. The wine sector in Turkey: survey on 42 wineries. Bulg. J. Agric. Sci., 14: 549-556

The main purpose of the study is to determine the current situation of Turkey’s wine sector, future trends and to analyze the situation as a whole.
This study is based on data collected by a survey of wine enterprises. The sample wineries in the survey were selected from a frame based on the Tobacco, Tobacco Products and Alcoholic Beverages Market Regulatory Authority register lists. Given the significant variation in the size of the wineries, responding enterprises have been placed into four groups according to their wine production volume. This study is composed of data obtained from face-to-face interviews with the owners and representatives of forty-two wine enterprises. The forty-two wineries which responded represent over 80% of the production volume of Turkish wine industry. In this study, which was carried out in provinces where wine production is concentrated, questionnaires were conducted, fifteen in Tekirdag, eight in Nevsehir, six in Izmir and Denizli, three in Ankara and Canakkale and one in Tokat. It can be stated that due to sampling method, this study is representative of whole Turkish wine industry (Figure 1). 
Among 42 interviewed enterprises, thirty-six are family-owned wineries, thirty-two are own private vineyards and 23 of them supply fewer than 500000 litres to the wine market.  Only three of these enterprises produce wine made exclusively from their privately-owned vineyards.  
Thirty-seven enterprises claimed that consumption tax and the government’s attitude towards the sector are the most significant problems. Fourteen wineries listed unregistered economy as a regular challenge, making it the second most frequent challenge of the sector.  In addition, wineries listed lack of governmental attention to viticulture as; unfair competition, lack of state policy regarding the sector, lack of coordination between the governmental and civic institutions, inadequate inspection of the market, lack of qualified technical winery personel, marketing problems, most commonly cited as the demands of HORECA enterprises, scarcity of quality wine grapes and weak capital structures of the enterprises.  

Key words: Wine sector in Turkey, Vineyards of Turkey, Winery of Turkey, Turkish wines, Turkish grapes for wine

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